A Premier Destination
A Premier Destination
Destination of Excellence: Committed to Sustainable, High-Quality Tourism
The Community Tourism Office has begun the process of obtaining the“Destination d’Excellence”(DEX) certification. This certification is the new national standard that replaces and expands upon the “Qualité Tourisme” certification, with a more comprehensive and sustainable approach to the destination.
The main benefits are to strengthen:
- The quality of the destination and its commitments to sustainable tourism, quality of service, and governance;
- Collaboration among local stakeholders (local governments, community and business leaders, resorts, and tourism bureaus) to work together toward a common strategy;
- The quality of customer service, accessibility, information, and the customer experience, as measured by indicators and audits.
A nationally recognized certification
The “Destination d’Excellence” certification is part of the national strategy to transform the tourism industry. It is gradually replacing the “Qualité Tourisme™”certification and raises the standards in the following areas:
- quality of hospitality and services
- respect for the environment
- local roots
- accessibility and inclusion
- continuous improvement of professional practices


Concrete Commitments
Certified institutions commit to:
- provide professional and personalized service
- ensure that services meet quality standards and are regularly monitored
- reduce their environmental impact
- promote local resources and stakeholders
- implement a continuous improvement process
Choosing an establishment with the “Destination d’Excellence” designation means making the choice to:
- high-quality service
- an authentic travel experience
- more responsible tourism
It also provides assurance that the institution adheres to a rigorous set of standards that has been approved by public authorities and is regularly evaluated.
Our Commitment
By joining the “Destination d’Excellence” initiative, we are reaffirming our commitment to offering our visitors an experience that is high-quality, responsible, and respectful of our region.

